Someone who visited Apple's headquarters shared his experience. Upon arrival he had to book in his Blackberry in at reception because they only allowed iPhones in the building.
We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realise that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is.
During the 20th century it was a great advantage to a country to have a coastline. It meant better and faster trade, industry and development. However, researchers found that those countries in Europe that did not have coastlines were in fact economically more successful than those countries that did have coastlines. Why was this the case?
I remember the day in primary school when my teacher tried to explain the concept of new words continuously being invented and incorporated into a language. She could only think of a few examples like ‘astronaut’ and ‘space shuttle,’ but these days new words pop up almost daily and we need to keep track or become dinosaurs.